The Power of a Private Label

The true power resides in your brand. The trust, loyalty and commitment to your customers is the true reason behind a businesses success.

Our goal with the products we manufacture are quality and design. These two facts make the home elegant and functional.

Creating a premier private-label program can significantly enhance various facets of your operations, reflected in the following ways:

Expanding profit margins. In addition to higher margins for "like-item SKUs," leaders in private-label products are now creating and offering premium products and services that elevate the category and enjoy premium margins.
Increasing growth (volume and sales). Beyond offering customers savings (for example,
"switch and save"), distributors can use their direct customer insights and data to create innovative products and services. These products can attract new customers and increase loyalty and purchase volumes.
Enabling greater supply chain control. Distributors that control their supply chain can make optimized decisions for their businesses, including fill rates, changes in shipping modes, prioritization of orders, and inventory and cost trade-offs.

Sales are on the rise.
- US private label sales reached $236.3 billion in 2023, up 4.7% YoY from 2022, according to Private Label Manufacturers Association (PLMA).
Growth.
- Over half (53%) of US retailers expect private labels to be their No. 1 growth driver in 2024, according to an October 2023 survey from NIQ.
Gen Z boost private label sales.
- 71% of Gen Z consumers say they sometimes or always buy a value version of name-brand products, according to a survey by Business Insider.
It Is not just about price.
- 57% of US consumers think private label brands offer an above-average value for their price, according to May 2024 data from Numerator.

We can provide a Private Labeled product.
- We work with your brand to create a seamless manufactured to shelf experience.
Direct ship to you.
- We can fulfill the product orders direct to your distribution centers or location. Winslyn can also house inventory at our 50,000 Square Foot Facility.
Our operation is simple.
- Focusing on what matters most with our partners. Support, honesty and a quality product. This fact allows Winslyn to offer you incredible margins.
Industry expertise.
- With 75 years of combined experience in manufacturing, distribution, and sales, Winslyn’s leadership is a winning team.

Ferguson Brand

Menards Brand

Home Depot Brands

Maple Distributing Brand